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Boutique website template (India)

A boutique sells on photos and availability. This template is a fast catalogue with "ask on WhatsApp" under every piece, built for shops that sell on Instagram and want a home that Google can find.

Boutique template

Elektrobazaar

Catalogue + locations + WhatsApp chat

Page structure, top to bottom

01 Hero: new collection, "Shop on WhatsApp"
02 Catalogue by category with prices and sizes
03 Piece pages with fabric, size chart, care
04 Custom stitching and alterations enquiry
05 Store locator with hours and Maps
06 Instagram feed and reviews
07 Footer: GSTIN, return policy, UPI

Boutiques, designer studios and small retail shops in India already sell through Instagram and WhatsApp. What they lack is a page that ranks for "designer boutique in Koramangala" or "kurti shop near me", shows the collection in one scroll, and sends the enquiry into the same WhatsApp inbox the owner already uses. The Boutique template is that page. It also serves electronics, home decor and gift shops; the structure is a catalogue with chat, which is how most Indian retail actually converts.

It is the template behind the boutiques and retail solution page. If you run a chain of outlets, the store locator block is built for that too.

Sections

What's in this template.

Collection hero

The newest collection with a single call to action. Boutiques turn stock every season; a hero you can swap in one instruction keeps the site current.

Catalogue with sizes and prices

Category, price, available sizes and a sold-out toggle. Shoppers who see "M and L available, ₹2,450" message with a real intent to buy.

Piece pages

Fabric, measurements, size chart, care instructions and three photos. For designer wear, the size chart and fabric line answer the two questions every DM used to ask.

Custom stitching block

Many boutiques do custom fits and alterations. A WhatsApp enquiry that asks for measurements and the occasion date turns a vague DM into a job you can schedule.

Store locator

For shops with one or more physical outlets: address, hours, Maps pin and parking. Chains get one pin per outlet synced with each Business Profile.

Instagram and reviews

Your Instagram grid keeps the site visually fresh without effort; Google reviews beside it serve the shoppers who came from Maps.

Policy footer

GSTIN, exchange and return policy, shipping zones and the UPI ID. A clear exchange policy reduces disputes more than any other sentence on the site.

Conversion

Built-in conversion features.

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WhatsApp under every piece

The button sends the piece code, size and "is this available?" in one message, which is exactly the DM you get anyway, now with the code attached.

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UPI payment

UPI QR and ID on the checkout note. Most boutique orders in India are paid by UPI after a WhatsApp confirmation; the template makes that normal.

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Google Maps and outlets

Map pins for each outlet, synced with Business Profiles, so "boutique near me" shows the one around the corner.

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GST footer and invoices

GSTIN displayed and a link to the GST invoice generator, since apparel above ₹1,000 attracts 12 percent GST and corporate gifting clients need invoices.

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Click-to-call

For alterations and urgent occasion wear, customers call. The button is sticky on mobile with store hours beside it.

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Sale and festive strip

A dated strip for end-of-season sales or the Navratri collection that switches off on the date you set.

Editing

Customise in plain English.

Edits are typed into the dashboard. Boutique owners send these from the shop floor:

Add the Chanderi kurta set in S M L at ₹3,200 with these three photos

Mark the navy anarkali sold out in M

Start the end-of-season sale strip, 30 percent off, till 15 August

Add the new Indiranagar outlet with hours 11 to 9

Stock changes update the website and the catalogue shared on WhatsApp together, so the piece you just sold stops being enquired about.

Pricing

₹249 a month, domain included.

The Boutique template is included in every plan. Starter at ₹249 a month gives you the template, a free domain, hosting, SSL, Google Business setup and SEO. Shopify stores start around ₹1,994 a month before apps and payment fees, and most boutiques do not need a cart when WhatsApp plus UPI is the way their customers already pay. For a full cart with Razorpay checkout, the Growth plan adds it. See pricing and the shop website guide.

In practice

Two businesses, two cities.

Bangalore

Taana Baana, Koramangala

A designer kurta and saree boutique that sold entirely through Instagram. The template gave each piece a code, size list and WhatsApp button; enquiries now arrive with the code attached and the sold-out toggle stopped the daily "is this still there?" messages. The site ranks for boutique queries in the neighbourhood that Instagram never could.

Mumbai

Elektrobazaar, Lamington Road

A two-outlet electronics retailer. The catalogue lists brands and price bands rather than every SKU, the store locator shows both outlets with parking notes, and the GST footer with the invoice link brought in small-business buyers who need input credit. Same template, different trade.

FAQ

Boutique template questions

Can customers buy directly on the boutique template?

On Starter, customers enquire and order on WhatsApp and pay by UPI, which is how most Indian boutiques already sell. On Growth you can add a full cart with Razorpay for cards, net banking and EMI. Many boutiques run both: WhatsApp for custom and high-value pieces, cart for ready stock.

How many products can I list?

There is no product limit on any plan. Upload from your phone one at a time or import a spreadsheet with code, category, price, sizes and photos. The catalogue stays fast because images are compressed automatically.

Does the template show a size chart?

Yes. Each piece page has a size chart block you fill once per category and reuse, plus a fabric and care line. For custom stitching, the enquiry asks for measurements.

Can I show which sizes are in stock?

Yes. Each piece lists available sizes and a sold-out toggle per size. Shoppers see "S and M available" before they message, which filters enquiries to things you can actually sell.

Will the template work for an electronics or gift shop?

Yes. The structure, catalogue plus WhatsApp plus locator, is the same for any retail. Choose the retail preset during setup and the categories, schema and wording adjust from apparel to products.

Can I link my Instagram shop?

The Instagram block shows your latest posts and links to your profile. Your catalogue on the site can be exported as a product feed for Instagram Shopping and Google Merchant on the Growth plan.

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