Neweb / Solutions / Jewellers

Jewellers — from a legacy, online.

Multi-generation jewellers need a site that looks as considered as the showroom. Neweb ships one — fast, multilingual, and catalogue-ready.

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Catalogue built in

Upload a CSV of SKUs — designs, weights, makings, prices — and Neweb renders a searchable, filterable catalogue. Hide prices if you prefer.

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Appointment booking

Direct booking for consultations, try-ons, or home viewings. Syncs to Google Calendar and the team inbox.

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Lookbook + storytelling

Editorial-style image blocks for your seasonal lookbooks. Instrument Serif italic callouts for craftmanship details.

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GBP + Maps pins

Across every showroom. Hours, gallery photos, reviews, and services kept in sync from one dashboard.

What's included

Every plan, fully tuned.

Website: Industry-specific template, 140+ blocks, sub-1s loads.
Free domain: .com/.in/.shop/.co registered in your name, pointed at your site in under a minute.
Google Business: Claimed, verified, synced to your site. Photos, hours, services always consistent.
SEO autopilot: Schema for your vertical, multilingual where relevant, tuned weekly.
Newsletter: Weekly updates to your customer base. DKIM/SPF monitoring included.

Jewellers playbook · 01

A jewellery website has to look like the showroom feels

Selling jewellery online is not selling lipstick. The product is high-consideration, the price band is wide, and the customer almost never decides on the first visit. The website is part catalogue, part lookbook, part credentials page, and part appointment booking. Get any one of those wrong and the visitor leaves to look at competitors who do them better. Neweb ships templates that respect this multi-purpose nature with editorial layouts, large photography, and structured catalogue blocks built specifically for jewellery SKUs.

The visual default we ship leans editorial: large photographs with calm typography, italic serif callouts for the craftsmanship details that matter (24K gold, 0.50 carat VS1 solitaire, 18K rose gold setting), and generous whitespace between sections. This is not because minimalism is trendy. It is because a busy layout reads as cheap to a buyer who is about to spend two lakh rupees. The visual signals of premium are quietness, restraint, and intentional pacing.

CSV

Catalogue import

14 langs

Tamil to Marathi

Showroom locations on one dashboard

Editorial

Default visual language

Jewellers playbook · 02

Catalogue that respects how Indian jewellers really sell

Most jewellery sites in India are either too rigid (a fixed ecommerce-style catalogue that does not match how the showroom actually presents pieces) or too freeform (a photo gallery without prices, weights, or SKU codes that customers can refer to). Neweb takes the middle path: a structured CSV import for SKUs with photo, weight, making charges, current gold rate calculation, and gemstone notes, but rendered as an editorial gallery, not a grid of identical thumbnails.

Prices are configurable per piece. Show the full price, hide the price (request quote), show only the making charges, or show a price range. Many jewellers prefer to hide prices to drive enquiry. Many others prefer to show prices to build trust. Neweb supports both, per SKU. Currency display can swap between Indian Rupees with lakhs and crores formatting (standard for Indian buyers) and international format with commas every three digits (standard for NRI buyers). For showrooms with global customer bases, this matters.

Our website finally looks like the showroom feels. Buyers walk in already knowing which three pieces they want to try.

Sundari Designs

Jeweller, Chennai

Jewellers playbook · 03

Appointments are how trust gets built

Walk-in is still the dominant path in jewellery, but the path to the walk-in starts online. The visitor browses your lookbook, shortlists three or four designs, then walks in to see them physically. The bridge between online browsing and showroom visit is the appointment booking. Neweb embeds a clean booking widget on every product page and on the homepage. The customer picks a date, a time, and notes which designs they want to see. The booking lands in your team inbox, syncs to Google Calendar, and triggers a WhatsApp confirmation to the customer.

For higher-value pieces, home viewing is increasingly common. The booking widget supports a "home viewing" option that asks for address, preferred time, and the SKU list. The team confirms via WhatsApp. This pattern, which the showroom team used to manage with paper diaries, now lives in a clean dashboard with reminders and follow-ups built in.

Jewellers playbook · 04

Festival cycles and the multilingual reach

The jewellery sales calendar in India is built around festivals: Akshaya Tritiya, Dhanteras, Diwali, Wedding season, Onam, Pongal, Eid. Each has its own peak, its own SKU mix, its own marketing window. Neweb sites ship with a festival calendar plugin that lets the team pre-plan campaigns: a homepage banner switch, a featured collection block, a press release for the local media, and a Hindi/Marathi/Tamil/Malayalam translation of the campaign copy.

The multilingual layer is not a luxury. A jeweller in Coimbatore who runs only an English website misses the dominant Tamil-speaking customer base. A Mumbai jeweller who runs only English misses the Marathi and Gujarati buyer. Neweb publishes in 14 languages with one click and indexes each version separately for SEO, so a customer searching in Tamil finds the Tamil page and reads in the language they think in. Conversion lifts on properly translated pages are typically 30 to 60 percent over the English-only baseline.

Jewellers playbook · 05

Multi-showroom presence, one dashboard

For jewellers with three or more showrooms, the day-to-day burden of managing five separate websites, five Google Business profiles, five Instagram accounts, and five Maps pins is what eats most of the marketing team time. Neweb consolidates this. One dashboard manages all of it. Changes can be chain-wide (new collection launch) or per-showroom (Friday holiday for a specific outlet). The result is the same brand voice across every customer touchpoint, with the operational efficiency of running it from one place.

Jewellers playbook · 06

Catalogue meets WhatsApp: the live shortlist

The most common path a high-intent jewellery buyer follows in 2026 is: browse the website catalogue, save three or four SKU codes, walk into the showroom asking for those specific pieces. Neweb makes this path frictionless. Every product card has a "Save to WhatsApp shortlist" button that opens wa.me with the SKU code, the photo, and a structured "Hi, I would like to see these in person" message pre-filled. The shortlist arrives in the showroom team WhatsApp Business inbox, the team prepares the pieces, and the buyer walks into a tailored viewing. The friction between online browsing and the high-trust offline buying moment is reduced by an order of magnitude. Showroom sales teams that adopt this workflow report a meaningful lift in conversion from website visitor to closed sale within two months.

Jewellers playbook · 07

Trust signals that justify the price tag

A 30-second visit to a luxury jewellery website is mostly a trust evaluation. The visitor is asking: are these people who they say they are? Will they back the piece if something is wrong? Will the pricing be honest? Neweb jewellery templates ship with structured trust blocks that answer these questions concretely. BIS hallmark callouts, certification numbers, lifetime warranty terms, exchange and buyback policies, the number of years in business, the list of family members in the showroom, the credit lines that allow EMI. These elements are not decoration. They are the answer to the question the buyer is silently asking. Sites that surface them prominently convert at materially higher rates than sites that hide them in a Privacy Policy footer.

Tools for jewellers