Built for your trade.

You should pick a vertical solution if your business has any of these traits. Customers search for your services by specific category names ("paediatric dentist", "vegetarian thali restaurant", "kids tuition centre") rather than by general categories. Your industry has structured data conventions that Google rewards (LocalBusiness schema subtypes). Your customers expect specific features (online booking for clinics, catalogue browse for jewellers, batch calendar for tutoring). Your competitors all run similar setups (which is the market saying this is the table-stakes pattern).

You can skip the vertical solution and use a generic template if your business is unusual enough that none of the vertical defaults fit. Most small businesses fit at least loosely into one of our verticals or a sibling vertical we cover (salons, hotels, retail, services). When in doubt, talk to us and we will help you decide.

We do not yet have explicit verticals for legal services, accounting practices, hotels, salons, and several other categories that small businesses run. For these, the generic template plus the cross-link to the most relevant solution page works. We are adding verticals quarterly based on customer demand. If you run a business in a category we have not yet shipped, ask us through the contact page and we will tell you when we plan to add it.

Each vertical solution improves based on usage data. We watch which schema fields actually rank in Google, which block layouts convert best by industry, which page sections customers add or remove, which CTA wording produces the most bookings or enquiries. These insights flow back into the template defaults every quarter. The vertical solution you sign up for today is a better version of the one another founder signed up for a year ago, with the same simple onboarding and a richer set of defaults that have been tested against real customer behaviour across hundreds of businesses in the same vertical.

Vertical solutions are a fit when your business cleanly maps to one of our supported categories and you want the conventions to do the heavy lifting. They are not a fit when your business deliberately breaks the category conventions to differentiate. A restaurant that exclusively does immersive multi-course dining experiences with no walk-ins, no delivery, and no traditional menu would do better on a generic template than the restaurants vertical. A jeweller selling exclusively to international buyers through a wholesale catalogue with no showroom and no Indian customers might also fit the generic template better. When in doubt, ask us and we will give you an honest opinion.

We pick the next vertical based on three signals: the number of incoming customer requests for that category, the size of the underserved opportunity in India (small businesses who would benefit but are not well served by existing platforms), and how distinct the vertical pattern is from what we already support. Salons, hotels, and legal services are the three categories most likely to ship in the next two quarters. If you run a business in one of those categories and want early access to the vertical solution, write to us and we will add you to the design partner list.