How to make an electrician website in 2026
Customers cannot judge wiring, so they judge the electrician: licence, registration, a clear explanation and tidy photos. An electrician website is a credentials page with a quote form attached. Here is how to build one in seven steps.
How do you make a website for an electrician?
To make an electrician website, lead with your licence or scheme registration, then build pages for home, services (split into domestic and commercial if you do both), about and credentials, and contact with a quote form. Give major jobs such as EV charger installation, rewires and inspection reports their own sections, add a tap-to-call number for faults, show photos of your own finished work, claim a Google Business Profile under the Electrician category and add structured data. Check every technical statement yourself before publishing.
| Pages | Home, Domestic services, Commercial services, About and credentials, Contact and quote |
|---|---|
| Lead with | Licence or scheme registration, then the job list |
| Google Business Profile category | Electrician |
| Schema type | Electrician (a LocalBusiness subtype on schema.org) |
Facts checked November 2026.
Most electrical work is planned. Someone needs a panel or consumer unit upgraded, a charger fitted for a new car, a rental property inspected, or a kitchen's worth of new circuits. They will ask two or three electricians for a price, and before they do, they will look each one up. What they are looking for is evidence: are you licensed for this, have you done it before, will you turn up.
That makes an electrician's website more about proof and structure than persuasion. This guide covers the pages, the wording and the local search basics. For choosing a platform, see the comparison of website builders for electricians; for budgets, see what an electrician website costs.
What you'll need
Collect these before you open a builder.
- Licence or contractor number and the issuing authority, plus any competent person scheme or trade body registration, with the exact wording they require.
- Insurance details you are willing to state, such as public liability cover.
- Your job list, divided into domestic and commercial if you do both.
- The area you cover, and how far you will travel for larger contracts.
- Photos of your own work: boards before and after, EV chargers, lighting, containment. Neat work photographs well.
- Real reviews from homeowners, landlords or site managers, used with permission.
Decide who the site is for
List your audiences: homeowners, landlords and letting agents, commercial clients, builders who subcontract to you. Each wants something different. If one audience brings most of your income, build the home page for them and give the others a clearly signposted page. A site that tries to address everyone in one paragraph addresses nobody.
Choose a domain and a builder
Use your trading name, adding "electrical" or the town if needed. Register it in your own account. For the builder, think about how many pages you will end up with: a sole trader may be happy with four, but a contractor with domestic and commercial sections and a page per major service needs a platform that handles a dozen comfortably. Check the renewal price before committing.
Put credentials in the header and footer
Your licence or registration belongs where nobody can miss it: a line under the logo or headline, and the full details in the footer of every page. Add a tap-to-call number with the hours it is answered. If you attend faults out of hours, say so; if not, give a realistic call-back time.
Write the services pages by job
Name services the way customers do. "EV charger installation", not "electric vehicle supply equipment". For each: who needs it, what is involved, whether a survey or visit is needed first, and what paperwork they receive at the end, such as a certificate or inspection report. Give domestic and commercial work separate pages if you do both.
Write within your competence and check every claim. If a draft, whether from an AI builder or a copywriter, states a rule, a rating or a requirement, verify it against the current standard for your country before it goes live.
Build the about and contact pages
About: your name, how long you have been qualified, the qualifications and registrations you hold, insurance, and a real photograph. Contact: phone, and a quote form asking for the property type, the job, the postcode and a phone number. State whether quotes are free and whether you need to visit. Add a short safety note for emergencies: if there is burning, shock or exposed live parts, switch off at the main if safe and call the emergency or utility number for your area.
Add proof: photos and reviews
Show finished work with a one-line caption: the job, the property type and the town. Before-and-after pairs of distribution boards are particularly effective because the difference is obvious even to a layperson. Use only reviews from your own customers, with permission, and link to your Google profile for the full list.
Set up local search and launch
Claim your Google Business Profile, choose Electrician as the primary category and list a service area. Match the name, number and hours to the website. Add structured data, test the form and the phone link on a mobile, and then put the address on your van, certificates, quotes and email signature.
Page-by-page checklist for an electrician website
| Page | Must have | Nice to have |
|---|---|---|
| Every page | Licence or registration line; tap-to-call number with hours; footer with full credentials | A "request a quote" button in the header |
| Home | Headline with trade, area and audiences served; routes to domestic and commercial; three real reviews | A featured service for the season, such as outdoor lighting in autumn |
| Domestic services | A section each for upgrades, rewires, EV chargers, fault finding, lighting, alarms, inspection | A short answer to "do I need this?" under each |
| Commercial services | Sectors served; maintenance and installation; testing; hours you can work on site | Case studies with the client's permission |
| About and credentials | Qualifications; licence and scheme numbers; insurance; a real photo | Manufacturer or installer approvals, for example for chargers |
| Contact and quote | Phone; form with property type, job, postcode, phone; whether a visit is needed | A safety note for emergencies |
| Gallery and reviews | Your own photos with captions; your own reviews | Before-and-after pairs of boards |
Example headlines and service copy to adapt
| Where it goes | Example you can adapt |
|---|---|
| Home page headline | "[Licensed / registered] electrician in [town] for homes, landlords and businesses." |
| Under the headline | "[Name] Electrical, [licence or scheme] no. [number]. Fully insured. Free written quotes for planned work; call [number] for faults." |
| Service: EV charger installation | "Thinking about a home charger? We check your supply and panel first, tell you plainly whether any upgrade is needed, then install and test the charger and show you how to use it. You receive the certification for the work when we finish." |
| Service: inspection and testing | "We inspect and test the fixed wiring in rented and owner-occupied homes and provide a written report. If anything needs attention we explain it in plain language and quote for the repair separately." |
| Service: panel or consumer unit upgrade | "If your board is old, full or tripping, we can replace it with a modern unit, label every circuit and test the installation. Most replacements are done in [time]; we tell you in advance how long the power will be off." |
| Quote form intro | "Tell us what you need and where. We reply within [time], and we will say if we need to see the job first." |
Square brackets mark the parts to replace with your own facts. Do not publish a response time, price or guarantee you cannot keep.
Local SEO basics for electricians
Google Business Profile. Claim it, set Electrician as the primary category, add a service area, and list services using the same names as your website. Upload photos of real installs. Post when you add a service such as EV charging.
Reviews. Ask landlords and commercial clients as well as homeowners; a review mentioning inspection reports or a shop refit helps you appear for those searches. The free Google review link generator makes the link to send.
Service pages beat town pages. For electricians, a strong page for each main service usually does more than a page for each town, because people search by job: "EV charger installer", "landlord electrical inspection". Add town pages only where you can describe real work in that place.
Structured data. Schema.org has an Electrician type under LocalBusiness. Include the name, phone, area served and hours. The free LocalBusiness schema generator produces the code; choose HomeAndConstructionBusiness and, if you like, change the type to Electrician. The Google Business Profile setup guide and the local ranking guide go into more depth.
More for electricians
How-to guide for other trades: plumbers, cleaning businesses, landscapers.
Common mistakes to avoid
- Burying the licence on the about page. Put it in the header or first screen and in every footer.
- Publishing technical claims you have not checked. You sign off the work; sign off the words too.
- Mixing domestic and commercial on one page. Each audience should find its own route in one click.
- Jargon in service names. Use the words customers type into a search box.
- No photos, or photos of someone else's work. Your own neat board is the best advert you have.
- A contact form with ten fields. Four is enough to start a conversation.
Get the structure drafted for you
Neweb generates an electrician site in about 90 seconds. You check the technical copy and add credentials and photos. Free to preview, then from $9/month billed yearly ($19 month-to-month).
Start freeFrequently asked questions
What pages should an electrician website have?
A home page, a services page (or separate domestic and commercial pages), an about page with qualifications, licence and insurance, and a contact page with a quote form. Give high-value services such as EV charger installation, rewires and inspection reports their own sections or pages.
What should an electrician put on the home page?
A headline stating the trade, area and who you serve; your licence or registration; a phone number; a quote button; clear routes to domestic and commercial services; and three genuine reviews. Keep the introduction to two sentences.
Can I use AI to write my electrician website?
Yes, for a first draft of service descriptions and structure. AI text can be wrong about regulations, ratings and safety, so read every line as the qualified person and correct it. Credentials, photos and reviews must come from you.
Should electricians list prices online?
Fixed-price items, such as an inspection for a given property size or a standard charger install, can be listed as "from" prices. Most other work depends on the installation, so explain what affects the price and offer a free written quote instead.
How do electricians get found on Google?
Mainly through a complete Google Business Profile in the Electrician category, steady genuine reviews, and a website with a clear page for each service and area. Consistent name, phone and hours across the profile, website and directories matter more than clever wording.
Free tools, no sign-up.
LocalBusiness Schema Generator
Valid LocalBusiness JSON-LD for your homepage in one click.
Open tool →Google Review Link Generator
Turn your Google Place ID into a direct "leave a review" link, a QR code and a ready-to-send message.
Open tool →Quotation Generator
Build a clean business quotation or estimate PDF in minutes.
Open tool →Invoice Generator
Multi-currency invoice with line items, a custom tax line and payment details, printable as PDF.
Open tool →QR Code Generator
Turn any URL, text, or wifi credential into a downloadable QR.
Open tool →Website Cost Calculator
Estimate what your website will cost on a DIY builder, with a freelancer or with an agency, upfront and over three years, in six currencies.
Open tool →All 120+ free tools live at neweb.ai/pages/tools
Related pages.
Neweb for electricians
What Neweb generates for electricians, what it leaves to other tools, and what it costs.
Best website builders for electricians
Six builders compared for electricians, with dated prices and a verdict for each kind of business.
What an electrician website costs
Do-it-yourself, freelancer and agency routes for an electrician website, with sourced figures and a worked example.
How to rank a local business on Google
Google Business Profile, reviews, citations and on-page basics for local search.
How to make a cleaning business website
Service pages, checklists, a price guide, example copy and booking options for a cleaning company.
How to make a landscaping website
A project gallery, separate maintenance and design-build pages, example copy and seasonal updates.
Build it in minutes, not months.
Neweb drafts the site with AI, registers the domain and runs managed WordPress hosting and SEO. Free plan to explore, then from $9/month billed yearly ($19 month-to-month).