How to make a landscaping website in 2026

Sort your photos before anything else

Go through your phone and pick the ten to thirty images that show the work you want more of. Group them by service. For each project, note the brief, the main materials and roughly how long it took. Discard blurry shots, half-finished jobs and anything with a customer's car number plate or house number visible. This sorting is the most valuable hour in the whole process; the site is built around its result.

Choose a domain and a builder

Use your business name, with "landscapes", "gardens" or the town added if needed. Register it yourself. For the builder, weigh how much the gallery matters: a design-and-build firm should favour strong photo presentation and enough storage; a maintenance business should favour speed and simplicity. Check renewal prices and whether you can edit the home page yourself each season.

Split the home page into two routes

Open with your strongest photograph and a headline naming what you do and where. Directly below, offer two routes: garden and lawn maintenance, and design and build. Each leads to its own page. If you do only one, say so plainly; a maintenance firm that looks like a design studio attracts the wrong enquiries, and the reverse.

Write the maintenance and design-build pages

Maintenance: list what a visit includes, how often you come, which seasons you work, and how pricing works, whether per visit, monthly or by quote after a look at the garden. Mention extras such as fertilising programmes, aeration, hedge cutting and clean-ups.

Design and build: list project types, then explain your process: first visit, design or plan, written quote, deposit, start date, build, handover, aftercare. State your typical lead time. Customers planning for summer need to know in winter that your diary fills up.

Build the gallery as projects, not a photo dump

Present each job as a small case: a title such as "Sloping garden, [town]: terraced patio and planting", two or three sentences on the brief and materials, then the photos with before-and-after pairs first. Six well-described projects persuade better than sixty uncaptioned images. Resize photos before uploading so the gallery opens quickly on a phone.

Add credentials, area, reviews and the form

On the about page, give the licences and registrations that apply in your region and your insurance, plus a photo of you or the crew. List the towns you cover. Add reviews from your own customers beside the relevant projects. The contact form should ask for an address or postcode, the kind of work, a rough timescale and, if you use one, a budget band; invite photos of the garden by reply.

Set up local search, launch, and diarise the seasons

Claim your Google Business Profile, choose the category that matches your main work (Landscaper, Lawn care service or Landscape designer), add a service area and upload project photos there too. Match the name, phone and hours to the website. After launch, put four dates in your calendar to update the home page: early spring, early summer, early autumn and early winter.