How to make a bakery website in India (2026)

Decide what you sell online: everyday items, custom cakes or both

Everyday bakes (brownies, cookies, breads) suit a simple menu with WhatsApp or cart ordering. Custom cakes need a form and a conversation. Most bakeries do both, so build two paths: "Order from the menu" and "Order a custom cake". Decide your minimum notice (24 hours for cream cakes, 3 to 5 days for fondant and tiers is typical) and your delivery radius; both go on the homepage so customers self-filter.

Register the domain and keep names consistent

Use the bakery name: sugarandspicebakes.in, thecakeroomnagpur.com. A .in typically costs ₹500 to ₹900 a year and a .com ₹900 to ₹1,500; Neweb includes a free .in or .com in your name with the Starter plan. Make the domain, Instagram handle and Google Business name match; customers hear the name from a friend and type it.

Build a text menu with prices, egg and eggless marked

Type the menu out; do not upload a photo of it. Each item: name, short description, price per size, egg or eggless, and whether it needs advance notice. Group as Cakes, Cupcakes and brownies, Breads and savouries, Cookies and gifting. A text menu is what makes you appear for "eggless chocolate cake in Vashi" searches, which no Instagram post can do.

• Show prices including GST if you charge it.
• Add two or three photos per category, run through the image compressor.
• Mark allergens (nuts, gluten) where relevant.

Create the custom cake order form

This form replaces forty DM questions. Fields: occasion, date needed, weight, flavour, egg or eggless, design notes with a reference image upload, message on the cake, delivery or pickup, address and phone. After submission, show a note: "We confirm within 2 hours on WhatsApp, 50% advance to lock the date." Pair it with a WhatsApp button built with the WhatsApp link generator for customers who prefer to chat.

Publish your custom-cake policy next to the form: minimum notice, advance, cancellation window, and that fondant colours may vary. It prevents the disputes that home bakers complain about most.

Take advances and payments on UPI and payment links

Add a UPI QR and UPI ID with the UPI QR code generator on the order confirmation page and on your counter. For card payments and advances from relatives in other cities, a Razorpay or Cashfree payment link works and typically costs about 2% per transaction. Issue a receipt for each advance using the payment receipt generator or a GST invoice if registered; it reassures first-time customers paying ₹3,000 upfront to someone they found on Instagram.

Add delivery, pickup, FSSAI and the legal footer

State delivery areas or a radius, charges (a flat ₹60 to ₹120 within 5 km is common), timing windows, and the same-day cutoff. For pickup, give the exact address with a landmark and timings. Put your FSSAI number in the footer with your business name, address, phone, email and GSTIN if registered, and link a short privacy policy. Home bakers: the basic FSSAI registration is quick and inexpensive, and customers and Google alike treat it as a trust mark.

Set up Google Business Profile and launch

Claim a Google Business Profile as "Bakery" (or "Cake shop", "Dessert shop") with your address, or as a service-area business if you deliver from home and do not want walk-ins. Link the website and menu, upload product photos, and ask every customer for a review with a photo of the cake; cake reviews with photos are unusually persuasive.

Before launch, submit a test custom order from a phone and pay ₹1 by UPI to check the flow. Then put the link in your Instagram bio with the Instagram bio generator, on WhatsApp Business, and on your box labels. Update the menu with seasonal items (Diwali gifting, Christmas plum cake) a month ahead; those pages rank when people start searching.