How to make a website in Hindi (2026)
Over half of India's internet users search in Indian languages, and Hindi pages face far less competition than English ones. This guide covers how to build a Hindi or Hindi-plus-English website that renders correctly on cheap phones and ranks on Google, in eight steps.
A Hindi website is not an English website run through a translator. It needs fonts that render Devanagari correctly on a ₹7,000 Android phone, text typed in Unicode rather than old Kruti Dev encodings, keywords your customers actually type (often in Roman script, "sasta hotel kanpur"), and a URL and tag structure that tells Google which page is in which language. Get those four right and a Hindi page for a local business in Kanpur or Bhopal often ranks within weeks, because almost no competitor has bothered.
This guide assumes you want either a Hindi-only site or a bilingual Hindi and English site. Neweb generates sites in 14 Indian languages including Hindi, with fonts and language tags handled; the steps below apply to any platform.
What you'll need
Gather these first; the content decisions take longer than the technical ones.
- A decision: Hindi only, or Hindi and English side by side (most businesses want both).
- Your core content in Hindi: business name as customers say it, services, areas served, hours, and three or four customer lines, written or dictated by a native speaker.
- A Unicode Hindi keyboard: Gboard or Google Indic Keyboard on the phone, Google Input Tools or the built-in Hindi (Inscript or phonetic) layout on a computer.
- Ten customer phrases in the words customers use, including Hinglish ("AC repair near me", "sasta tiffin service").
- A builder or theme that supports Devanagari web fonts and per-page language settings.
- Your domain, checked on the domain checker; a .in works well for Hindi-first brands.
Choose Hindi-only, bilingual, or Hinglish
Hindi-only suits businesses whose customers are entirely Hindi-speaking: a tiffin service in Lucknow, a coaching centre in Patna, a mandir trust. Bilingual (Hindi plus English) suits most shops, clinics and services in north and central India, where customers read menus in Hindi and WhatsApp in Hinglish. Hinglish (Hindi words in Roman script) is what most people actually type into Google, and it belongs in your keywords even when the page is in Devanagari.
Rule of thumb: write the page in the script your customers read, and target the keywords in the script they type. These are often different.
Use Unicode and a Devanagari web font that renders everywhere
Type in Unicode Hindi, never in legacy fonts like Kruti Dev or DevLys; those look like gibberish on any device that lacks the font and are invisible to Google. For the website font, pick a Google Font with full Devanagari support and matched Latin glyphs so bilingual lines look consistent: Noto Sans Devanagari, Mukta, Hind, Poppins (has Devanagari), Tiro Devanagari Hindi for headings, or Baloo 2 for a friendlier look.
- Set the font size slightly larger than you would for English; Devanagari matras need room, 17 to 18 px body text is comfortable.
- Test on a budget Android with the system font restricted; conjuncts like क्ष, त्र, ज्ञ and the chandrabindu should render cleanly.
- Load only the weights you use; Devanagari font files are larger than Latin ones and slow pages on 4G.
Write for Hindi readers: translate meaning, not sentences
Machine-translated Hindi reads like a government form. Write the Hindi version from the customer's point of view, in the register your customers use (आप, not तू; short sentences; common words over Sanskritised ones). Where customers use an English word in daily speech (AC, laptop, dentist, membership), keep it in Roman or Devanagari transliteration (मेंबरशिप) rather than inventing a pure-Hindi term nobody searches for.
Transliteration vs translation: brand names, product names and technical terms are usually transliterated into Devanagari; descriptions, benefits and calls to action are translated. Both scripts of a key phrase can sit on the page naturally ("AC repair / एसी रिपेयर").
Research Hindi and Hinglish keywords
Open Google on a phone, type your service in Hinglish and note the autocomplete suggestions; do the same in Devanagari using Gboard. Check Google Search Console if you already have a site: you will often find Hindi and Hinglish queries already bringing impressions. Add the top phrases to page titles, headings and the first paragraph in the script they are searched in. Use the meta title generator for structure, then rewrite the words in Hindi.
Keep a mix: "बिजली मिस्त्री इंदौर" for Devanagari searchers, "electrician indore near me" for Hinglish and English ones.
Structure the URLs and set language tags correctly
For a bilingual site, put each language in its own folder: yoursite.in/ for English and yoursite.in/hi/ for Hindi (or the reverse if Hindi is primary). Keep page slugs in Roman letters (yoursite.in/hi/services) rather than Devanagari URLs, which turn into long encoded strings when shared on WhatsApp. On every page set the HTML lang attribute (hi for Hindi, en-IN for English) and add hreflang tags pointing to the matching page in the other language plus an x-default.
Do not mix languages on one page as a "translation" with a JavaScript toggle only; Google indexes the page in whichever language it sees first. Separate URLs per language is the approach Google documents and the one that ranks. Neweb's multilingual setup creates the /hi/ pages, lang and hreflang tags automatically.
Set up Hindi typing and content tools
On a phone, Gboard with Hindi (both Devanagari and transliteration modes) is the fastest way to write content; dictate with Google voice typing in Hindi for first drafts. On a computer, enable the Hindi phonetic keyboard in Windows or macOS, or use Google Input Tools in Chrome. Keep a glossary of your transliterated terms so "membership" is always मेंबरशिप and not three spellings across the site. Compress Hindi-labelled images with the image compressor and add alt text in Hindi for Hindi pages.
Understand how Google handles Hindi pages
Google indexes Devanagari fully and matches Hinglish queries to Hindi content reasonably well, but it still relies on the lang attribute and hreflang to decide which version to show to whom. A searcher with a Hindi-language phone and a Hindi query is far more likely to see your /hi/ page. Hindi voice search is large on budget phones, so natural spoken phrasing in headings ("कानपुर में सबसे सस्ता टिफिन") helps.
Add LocalBusiness schema with the schema generator on both language versions, and write your Google Business Profile description in Hindi too if your customers are Hindi-first; the profile supports it, and reviews in Hindi count. Our local SEO guide covers vernacular keywords in more depth.
Test, launch and keep both languages in sync
Before launch, open every Hindi page on a budget Android over mobile data: check font rendering, line breaks on long words, and that buttons still fit. Confirm the lang and hreflang tags validate (any hreflang checker will do). After launch, submit both language sitemaps to Search Console. Set a rule that any change to a service, price or hour is made in both languages the same day; a bilingual site where the Hindi prices are a year old loses the trust it was built to earn.
Cost, effort and SEO value by approach
Typical 2026 figures for a small business site with 5 to 8 pages.
| Approach | Cost (typical) | Effort | Renders correctly? | SEO value |
|---|---|---|---|---|
| Neweb (Hindi or bilingual, 14 languages) | ₹249/mo incl. domain, hosting, SSL | Low; drafts generated, you edit | Yes, fonts and tags handled | High: separate /hi/ URLs, hreflang set |
| WordPress + translation plugin (WPML, Polylang) | ₹10,000 to ₹35,000 build + ₹3,000 to ₹8,000/yr | Medium; plugin setup and manual Hindi | Yes with a Devanagari font | High if configured properly |
| Builder with language toggle (JS only) | ₹800 to ₹1,600/mo | Low | Usually | Low: one URL, one indexed language |
| Machine-translated copy of the English site | ₹0 extra | Very low | Yes | Low to negative: reads badly, may be flagged as auto-generated |
All figures are typical ranges seen across Indian vendors in 2026 and vary by city and scope; treat them as planning numbers, not quotes.
Common mistakes to avoid
- Kruti Dev or other legacy fonts. The text is not real Unicode; it breaks on phones and Google cannot read it.
- Pure Google Translate pages. Customers notice within a sentence, and Google treats low-quality auto-translation as thin content.
- One page with a language switch that does not change the URL. Only one language gets indexed.
- Devanagari in the URL. It becomes a long encoded string in WhatsApp shares and breaks on some systems; keep slugs in Roman letters.
- Ignoring Hinglish. Many Hindi speakers type Roman script; target both scripts.
- Tiny font sizes. Devanagari at 14 px is hard to read on a budget phone; use 17 px or more.
Get a Hindi or bilingual website with the fonts and tags done
Neweb generates your site in Hindi and 13 other Indian languages, sets lang and hreflang tags, and runs hosting, SSL and Google Business on a free domain for ₹249 a month.
Claim your free domainFrequently asked questions
Can I make a website in Hindi without coding?
Yes. Any modern builder that supports Unicode text and Google Fonts can host Hindi content; managed services like Neweb generate the Hindi pages with correct fonts and language tags for you. The work is in writing good Hindi, not in the technology.
Which font is best for a Hindi website?
Noto Sans Devanagari, Mukta, Hind and Poppins are reliable choices with full Devanagari coverage and matching Latin letters for bilingual text. Tiro Devanagari Hindi suits headings. Avoid legacy fonts like Kruti Dev; they are not Unicode.
Does Google rank Hindi websites?
Yes. Google indexes Devanagari content and matches both Hindi-script and Hinglish queries to it. Competition in Hindi is far lower than in English for most local business terms, so well-written Hindi pages with correct lang and hreflang tags often rank quickly.
Should I translate my English website or write Hindi fresh?
Write it fresh from the customer's point of view using the English version as an outline. Translate meaning, keep everyday English words customers use (AC, membership) as transliterations, and avoid machine translation for anything customers read.
What is hreflang and do I need it for a Hindi site?
hreflang is a tag that tells Google which page is the Hindi version and which is the English version of the same content, so each searcher sees the right one. For a bilingual site, yes, add it on both versions along with the HTML lang attribute.
Should my URLs be in Hindi?
Keep the slugs in Roman letters (yoursite.in/hi/services) with Hindi inside a /hi/ folder. Devanagari URLs turn into long percent-encoded strings when copied or shared and are harder to type.
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