Website builder market share and usage statistics (2026)
43 market share, usage trends and company-reported figures for WordPress, Shopify, Wix, Squarespace, Webflow, GoDaddy, Hostinger, Duda and the new AI builders. Each statistic has its date and a link to the publisher (W3Techs, HTTP Archive, WordPress.org, company results). Last updated 10 November 2026.
Which website builder has the largest market share in 2026?
WordPress, by a wide margin: W3Techs measured it on 39.4% of all websites on 9 November 2026, a 58.1% share of sites with a known content management system. Shopify follows at 5.3% of all websites, Wix at 4.2% and Squarespace at 2.4%, while 32.3% of websites use no detectable CMS. WordPress's share fell during 2026 from 43.0% on 1 January, its first sustained decline in the W3Techs series.
| WordPress | 39.4% of all websites, 58.1% CMS share (W3Techs, 9 November 2026) |
|---|---|
| Shopify | 5.3% of all websites, 7.9% CMS share |
| Wix | 4.2% of all websites, 6.2% CMS share |
| Squarespace | 2.4% of all websites, 3.6% CMS share |
| No CMS detected | 32.3% of all websites |
W3Techs figures change daily. "Share of all websites" and "CMS market share" are different denominators; this page always says which one is meant.
Facts checked 10 November 2026.
Two public datasets measure which platforms websites run on: W3Techs (updated daily) and the HTTP Archive Web Almanac (a yearly crawl). They use different samples and should not be mixed in one sentence. Company figures below are self-reported in results releases; "via" in a source line means a named outlet reporting a company statement. Figures were checked on 9 and 10 November 2026.
- What is each website builder's market share today
- How has website builder market share changed since 2015
- How big is the WordPress ecosystem
- What does the HTTP Archive Web Almanac show
- How big are the website builder companies
- Which builders do small businesses actually use
- How big is the website builder market
- Methodology
- Cite this page
How has website builder market share changed since 2015?
Share of all websites on 1 January of each year, and on 9 November 2026 (W3Techs historical yearly trends).
| Platform | 2015 | 2018 | 2021 | 2022 | 2024 | 2025 | Jan 2026 | 9 Nov 2026 |
|---|---|---|---|---|---|---|---|---|
| WordPress | 23.3% | 29.2% | 39.5% | 43.2% | 43.1% | 43.6% | 43.0% | 39.4% |
| Shopify | 0.3% | 0.9% | 3.2% | 4.4% | 4.1% | 4.7% | 5.0% | 5.3% |
| Wix | 0.1% | 0.4% | 1.5% | 1.9% | 2.6% | 3.3% | 4.2% | 4.2% |
| Squarespace | 0.2% | 0.7% | 1.4% | 1.8% | 2.1% | 2.2% | 2.4% | 2.4% |
| Joomla | 3.3% | 3.2% | 2.2% | 1.7% | 1.7% | 1.6% | 1.3% | 1.1% |
| Drupal | 2.0% | 2.3% | 1.5% | 1.3% | 1.1% | 0.9% | 0.8% | 0.6% |
| No CMS detected | 61.7% | 51.3% | 38.3% | 33.8% | 31.4% | 29.6% | 28.6% | 32.3% |
- WordPress grew from 23.3% of all websites in 2015 to a peak of 43.6% in January 2025, then measured 43.0% in January 2026 and 39.4% on 9 November 2026.Source: W3Techs historical yearly trends
- The share of websites with no detectable CMS fell from 61.7% in 2015 to 28.6% in January 2026, then rose to 32.3% by 9 November 2026. W3Techs gives no explanation for the 2026 reversal.Source: W3Techs historical yearly trends
- Shopify rose from 0.3% (2015) to 5.3% of all websites, and has been ahead of Joomla since January 2021.Source: W3Techs historical yearly trends
- Wix rose from 0.1% (2015) to 4.2%, most of it since 2021 (1.5%).Source: W3Techs historical yearly trends
- Squarespace rose from 0.2% (2015) to 2.4% of all websites.Source: W3Techs historical yearly trends
- Joomla fell from 3.3% to 1.1% and Drupal from 2.0% to 0.6% between 2015 and November 2026.Source: W3Techs historical yearly trends
How big is the WordPress ecosystem?
WordPress is the layer most small business sites sit on, including sites made with an AI WordPress website builder. What "managed" adds is explained in what is managed WordPress hosting.
- Elementor is used by 31.5% of all WordPress websites, WooCommerce by 19.7% and WPBakery by 7.2% (W3Techs, 9 November 2026).Source: W3Techs, WordPress, 9 Nov 2026
- 68.6% of WordPress sites run version 7, 24.6% version 6 and 4.6% version 5.Source: W3Techs, WordPress, 9 Nov 2026
- The WordPress.org plugin directory lists 74,484 plugins (10 November 2026).Source: WordPress.org plugin directory API, 10 Nov 2026
- The WordPress.org theme directory lists 8,884 themes (10 November 2026).Source: WordPress.org theme directory API, 10 Nov 2026
- PHP 8.3 runs 27.9% of WordPress installs and PHP 8.2 another 22.6%, while 14.5% are still on PHP 7.4.Source: WordPress.org stats API, 10 Nov 2026
- English (US) accounts for 42.64% of WordPress installs; Japanese is second at 5.99%, then Spanish (Spain) 5.72% and German 5.69%.Source: WordPress.org stats API, 10 Nov 2026
What does the HTTP Archive Web Almanac show?
The Web Almanac 2025 measures CMS use and performance across its own crawl, so its percentages differ from W3Techs.
- CMS adoption rose from 42% to 55% of desktop sites and from 43% to 54% of mobile sites between 2021 and 2025.Source: HTTP Archive Web Almanac 2025, CMS
- WordPress powers roughly 64% of CMS-driven sites; Shopify has around 7.3 to 7.8%, Wix about 5% and Squarespace roughly 3% (2025).Source: HTTP Archive Web Almanac 2025, CMS
- Around 60% of WordPress sites use a page builder; Elementor leads with 43% adoption on mobile (2025).Source: HTTP Archive Web Almanac 2025, CMS
- Core Web Vitals pass rate on mobile by platform: Duda 85%, TYPO3 79%, Wix 74%, Weebly 47%, WordPress 45% (2025).Source: HTTP Archive Web Almanac 2025, CMS
- Wix has the highest median Lighthouse performance score, 87 on desktop and 64 on mobile (2025).Source: HTTP Archive Web Almanac 2025, CMS
How big are the website builder companies?
Self-reported figures from results releases and company pages. Squarespace has published no figures since it was taken private in 2024, and Webflow and Framer publish none, so they are absent rather than estimated.
- Wix: revenue of $1.99 billion in 2025, up 13%, with bookings of $2.07 billion.Source: Wix FY2025 results, 4 Mar 2026
- Wix had 6.11 million premium subscriptions and over 304 million registered users at 31 December 2025.Source: Wix FY2025 results, 4 Mar 2026
- Wix revenue was $563.1 million in Q2 2026, up 15%, with total annual recurring revenue of $1.963 billion.Source: Wix Q2 2026 results, 4 Aug 2026
- Base44, Wix's AI app builder, reached about $150 million of annual recurring revenue as of May 2026.Source: Wix Q1 2026 results, May 2026
- Shopify: revenue of $3,742 million in Q3 2026, up 32%, on gross merchandise volume of $119 billion.Source: Shopify Q3 2026 results, 3 Nov 2026
- Shopify reports 2025 gross merchandise volume of $378 billion, businesses in 175+ countries and more than 14% of US ecommerce.Source: Shopify, Company info
- GoDaddy: 20.5 million customers at 30 September 2026, with average revenue per user of $253 and quarterly revenue of $1.3 billion.Source: GoDaddy Q3 2026 results, 29 Oct 2026 (SEC)
- Hostinger: revenue of €275.4 million in 2025, up 51%, and 4.6 million customers, up from 1.5 million in 2022.Source: Hostinger, 23 Feb 2026
- Lovable raised $400 million at a $13.3 billion valuation in August 2026 and says people have created more than 60 million projects with it.Source: Lovable, 12 Aug 2026
- Lovable's annual run-rate revenue passed $600 million in September 2026, according to its co-founder.Source: Lovable co-founder, via TechCrunch, 24 Sep 2026
- Duda states that over 14 million sites have been built on its platform.Source: Duda, About
- Automattic, the company behind WordPress.com and WooCommerce, describes itself as earning half a billion US dollars in annual revenue.Source: Automattic, About
- Squarespace was taken private by Permira in a $6.9 billion deal announced in May 2024 and no longer reports subscriptions or revenue.Source: TechCrunch, 13 May 2024
Which builders do small businesses actually use?
Market share counts websites of every size. For small businesses specifically, the Clutch 2025 survey of US small businesses is the most recent source. More on adoption: small business website statistics.
- DIY builders such as Wix and Squarespace power 41% of US small business websites; 34% use WordPress or Shopify and 12% are custom-built (2025).Source: Clutch, 21 Aug 2025
- 45% of small business websites are built by an outsourced partner, 37% by an in-house team and 8% by the owner (2025).Source: Clutch, 21 Aug 2025
- 83% of US small businesses have a website, up from 64% in 2018 (2025).Source: Clutch, 21 Aug 2025
How big is the website builder market?
Market-size numbers are research-firm estimates, not measurements, and firms define the market differently: published 2026 estimates range from about $3 billion to over $18 billion. One named estimate is listed.
- Mordor Intelligence estimates the website builders market at $3.57 billion in 2026, up from $3.06 billion in 2025, reaching $7.67 billion by 2031 (16.58% a year).Source: Mordor Intelligence estimate, 2026
What do these numbers mean for a small business?
- WordPress is still about four in ten websites, more than seven times Shopify and nine times Wix, but 2026 is the first year its W3Techs share has clearly fallen.
- Hosted builders keep compounding. Shopify, Wix and Squarespace together went from 0.6% of all websites in 2015 to 11.9% in November 2026.
- AI builders are now measurable. Lovable alone registers on 0.3% of websites, more than Framer.
- Speed is WordPress's weak point. Only 45% of WordPress sites pass Core Web Vitals on mobile against 74% for Wix and 85% for Duda, which is the case for managed hosting and a lean theme rather than a plugin stack.
- Small businesses skew to DIY tools. 41% of US small business sites are on Wix-style builders, a far higher share than those tools have across the whole web.
Methodology
Each statistic was included only if the figure could be read on the linked page on 9 or 10 November 2026: the publisher's own page or document where possible, otherwise a named outlet quoting the publisher (marked "via"). Research was done by Neweb with AI-assisted retrieval; a person can verify every line by following its link. Survey results describe the sample and year stated, not all businesses everywhere. Figures from sources that update continuously (W3Techs daily, StatCounter monthly, registry counters live) carry an "as of" date and will drift. This page is reviewed when its major sources publish new editions; the last review was on 10 November 2026.
Left out on purpose, because no confirmable source was found:
- BuiltWith live-site counts: the data sits behind a verification wall and third-party quotes of it conflict.
- Webflow "3.5 million users" and revenue figures, Framer revenue, Bolt and Replit revenue: found only on aggregators or as conflicting estimates, not in a company statement.
- Squarespace subscriber and revenue figures after 2024: the company is private and publishes none.
- WordPress "43% of the web": true in January 2022 to January 2026 on W3Techs, but 39.4% on 9 November 2026. WordPress "60,000+ plugins" understates the 74,484 the directory returned.
- India-only builder market share: no primary source publishes it. See the India statistics page.
Found an error or a newer figure? Email hello@neweb.ai and it will be corrected with a dated note.
How to cite this page
Cite the original publisher for the number, and this page as the compilation. You may quote any statistic with a link back; no permission is needed.
Sources
Every external source used on this page (25).
- W3Techs, Usage statistics and market shares of content management systems, 9 November 2026 (updated daily): https://w3techs.com/technologies/overview/content_management
- W3Techs, Usage statistics of Shopify, 9 November 2026: https://w3techs.com/technologies/details/cm-shopify
- W3Techs, Usage statistics of Lovable, 9 November 2026: https://w3techs.com/technologies/details/cm-lovable
- W3Techs, Usage statistics of WooCommerce, 9 November 2026: https://w3techs.com/technologies/details/cm-woocommerce
- W3Techs, Historical yearly trends in the usage statistics of content management systems (1 January of each year, 2015 to 2026, and 9 November 2026): https://w3techs.com/technologies/history_overview/content_management/all/y
- W3Techs, Usage statistics of WordPress, 9 November 2026: https://w3techs.com/technologies/details/cm-wordpress
- WordPress.org, plugin directory API (result count), retrieved 10 November 2026: https://api.wordpress.org/plugins/info/1.2/?action=query_plugins&request[per_page]=1
- WordPress.org, theme directory API (result count), retrieved 10 November 2026: https://api.wordpress.org/themes/info/1.2/?action=query_themes&request[per_page]=1
- WordPress.org, statistics API: PHP versions (the data behind wordpress.org/about/stats), retrieved 10 November 2026: https://api.wordpress.org/stats/php/1.0/
- WordPress.org, statistics API: locales, retrieved 10 November 2026: https://api.wordpress.org/stats/locale/1.0/
- HTTP Archive, Web Almanac 2025, CMS chapter, 15 January 2026: https://almanac.httparchive.org/en/2025/cms
- Wix.com Ltd., Wix Reports Fourth Quarter and Full Year 2025 Results, 4 March 2026 (press release as republished by Finviz): https://finviz.com/news/329087/wix-reports-fourth-quarter-and-full-year-2025-results
- Wix.com Ltd., Wix Reports Second Quarter 2026 Results, 4 August 2026 (press release as republished by Finviz): https://finviz.com/news/376421/wix-reports-second-quarter-2026-results
- Wix.com Ltd., Wix Reports First Quarter 2026 Results, May 2026: https://www.wix.com/press-room/home/post/wix-reports-first-quarter-2026-results
- Shopify Inc., Shopify Sustains Rapid Growth with Revenue Up 32% and Free Cash Flow Margin of 22% (Q3 2026 results), 3 November 2026 (press release as republished by Finviz): https://finviz.com/news/414087/shopify-sustains-rapid-growth-with-revenue-up-32-and-free-cash-flow-margin-of-22
- Shopify, Company info page (viewed 10 November 2026): https://www.shopify.com/news/company-info
- GoDaddy Inc., GoDaddy Reports Third Quarter 2026 Financial Results (Form 8-K, Exhibit 99.1), 29 October 2026: https://www.sec.gov/Archives/edgar/data/0001609711/000160971126000117/gddyex991-20260930xq3earni.htm
- Hostinger, Hostinger posts fourth consecutive year of 50%+ growth (company blog, self-reported, private company), 23 February 2026: https://www.hostinger.com/blog/?p=8625
- Lovable, Series C announcement (company blog), 12 August 2026: https://lovable.dev/blog/series-c
- TechCrunch, Lovable's annualized revenue crosses $600M as vibe coding takes off, 24 September 2026: https://techcrunch.com/2026/09/24/lovables-annualized-revenue-crosses-600m-as-vibe-coding-takes-off/
- Duda, About page (viewed 10 November 2026): https://www.duda.co/about
- Automattic, About page (undated company statement, viewed 10 November 2026): https://automattic.com/about/
- TechCrunch, Permira is taking Squarespace private in a $6.9 billion deal, 13 May 2024: https://techcrunch.com/2024/05/13/permira-is-taking-squarespace-private-in-6-6-billion-deal
- Clutch, Clutch Report: No-Code Tools Fuel Website Growth, Yet 17% of Small Businesses are Still Offline (press release), 21 August 2025: https://clutch.co/press-releases/smb-websites-2025
- Mordor Intelligence, Website Builders Market Size and Share (research-firm estimate, 2026 base year): https://www.mordorintelligence.com/industry-reports/website-builders-market
Frequently asked questions
What is WordPress's market share in 2026?
On 9 November 2026 W3Techs measured WordPress on 39.4% of all websites, which is 58.1% of websites whose content management system is known. It was 43.0% on 1 January 2026 and peaked at 43.6% in January 2025. The HTTP Archive Web Almanac 2025, which uses a different sample, puts WordPress at roughly 64% of CMS-driven sites.
What is Wix's market share?
W3Techs measured Wix on 4.2% of all websites on 9 November 2026, a 6.2% share of sites with a known CMS, up from 1.5% of all websites in January 2021. Wix itself reported 6.11 million premium subscriptions and over 304 million registered users at 31 December 2025, and revenue of $1.99 billion for 2025.
Is Shopify bigger than Wix?
By websites, slightly: Shopify runs 5.3% of all websites against 4.2% for Wix (W3Techs, 9 November 2026). By revenue, much bigger: Shopify reported $3,742 million of revenue in the third quarter of 2026 alone, while Wix reported $563.1 million in the second quarter of 2026. They serve different jobs: Shopify is a store platform, Wix a general website builder.
How many websites use no CMS or website builder at all?
W3Techs found that 32.3% of websites used none of the content management systems it monitors on 9 November 2026. That share fell every year from 61.7% in 2015 to 28.6% in January 2026 before rising during 2026. Hand-coded sites, custom frameworks and platforms W3Techs does not detect all fall into this group.
Which website builder is fastest?
In the HTTP Archive Web Almanac 2025, Duda had the highest share of sites passing Core Web Vitals on mobile at 85%, followed by TYPO3 at 79% and Wix at 74%. WordPress was among the lowest at 45%, largely because WordPress performance depends on the theme, plugins and hosting each site owner chooses.
How popular are AI website builders?
They are new but measurable. W3Techs detects Lovable on 0.3% of all websites and v0 on 0.1% as of 9 November 2026. Lovable reported more than 60 million projects created and raised $400 million at a $13.3 billion valuation in August 2026; Wix's AI app builder Base44 reached about $150 million of annual recurring revenue by May 2026.
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