The three-second test
Say it out loud. Can someone type it after hearing it once? If not, keep looking. Domains are spoken first, typed second.
TLD: .com still wins, but .in is fine
For Indian-only businesses, .in is neutral. For global aspirations, .com. Avoid .info, .biz, and anything unusual — they pattern-match as spam to some users.
Length and spelling
≤14 characters. Skip hyphens. Skip numbers unless they're part of your brand. Stick to single-word or obvious-compound. "copperoven" > "the-copper-oven-bakery".
Own the domain yourself
Never register under an agency's or friend's account. If they vanish, your business does too. Neweb registers every domain in the customer's own name.