1. Register a domain in your name
Pick one you can remember over the phone. ≤14 characters. Skip weird spellings. Prefer .com, else .in or your local TLD. Register it yourself — never under an agency's account.
2. Put a fast website on it
Templates exist for a reason. Pick one that looks like your industry. Aim for ≤1 second load on 3G. Every page should have your phone number, address, and hours above the fold.
3. Claim your Google Business Profile
Search your business name on Google. If a listing exists, click "Own this business?" If not, create one. Verify (postcard, phone, or email). Add 10 photos — exterior, interior, team, product, signage.
4. Capture emails from day one
Add a newsletter signup — footer and one other place. Send something (anything) weekly. The compounding kicks in around month 3.