Short answer: pick Wix if you are in India. It bills Indian accounts in rupees, supports Indian payment gateways on its selling plans, and gives you more layout freedom and a bigger app market for roughly ₹1,000 to ₹1,350 a month on the Light plan billed yearly. Pick Squarespace only if design consistency is the whole point, say a photographer, architect or interior studio whose site is the portfolio, and you can live with dollar billing, no GST invoice and UPI only through workarounds. Squarespace makes the prettier site with less effort; Wix makes the more practical Indian business site.
| Criteria | Wix | Squarespace |
|---|---|---|
| Starting price (approx., Oct 2026) | Light plan roughly ₹1,000–₹1,350/mo billed yearly; Core and Business higher | Roughly ₹1,350/mo and up billed yearly; commerce plans higher; many Indian accounts see USD prices |
| Free domain | One year with an annual paid plan | One year with an annual plan, then renews at Squarespace rates |
| India billing and GST invoice | INR billing for Indian accounts; add your GSTIN and confirm the invoice format | Many Indian customers are billed in USD, which means a card conversion fee and no GST-compliant invoice |
| UPI and payment gateways | Razorpay and PayU style integrations on selling plans; UPI via the gateway, confirm the current India list | Checkout built around Stripe and PayPal; UPI only through third-party routes such as payment links or embedded buttons |
| Templates | Hundreds of templates for every niche; free-form editor; cannot switch template after publishing | A curated set of designer templates; section-based editor keeps everything aligned; switchable within the same version |
| SEO control | Guided SEO checklist, editable meta, redirects, structured-data presets | Clean markup, editable meta, automatic sitemap, redirects; slightly fewer schema options |
| Indian-language support | Multilingual app for Hindi and regional pages; limited fonts | No built-in multilingual feature; separate pages per language done manually |
| Support hours | 24/7 chat and callback in English | 24/7 email and live chat in English during set hours; no phone |
| Best for | Indian service businesses and small shops that need gateways and rupee billing | Design-led portfolios and studios where the look is the pitch |
Prices are approximate, in rupees, as of October 2026. Both vendors change plans often, so confirm on their pricing pages before paying. Spotted something stale? Tell us.
Pricing in India: rupees versus dollars
On paper the two are close. Wix's Light plan is roughly ₹1,000 to ₹1,350 a month billed yearly as of October 2026, and Squarespace's entry plan is around ₹1,350 a month billed yearly, with both charging more for selling and both throwing in a domain for the first year only. Over three years a brochure site on either runs ₹40,000 to ₹55,000 once the domain renewal is counted. Confirm on each vendor's site, because both change tier names and promos regularly.
The real difference is the currency. Wix bills Indian accounts in rupees, so the price you see is the price on your card. Many Indian Squarespace customers are billed in US dollars, which means your bank adds a foreign transaction markup, the amount drifts with the exchange rate, and the receipt is not a GST tax invoice, so a registered business cannot claim input credit. For a sole proprietor that is an annoyance; for a company with an accountant it is a recurring headache that outweighs any design preference.
Ease of use: freedom versus guardrails
Wix gives you a blank canvas. You can drop any element anywhere, overlap things, animate them and build a page that looks exactly how you imagined, or exactly as cluttered. The flexibility is wonderful for a confident owner and dangerous for an indecisive one, and the mobile view often needs separate tidying because free positioning does not reflow neatly.
Squarespace is opinionated. Everything snaps to a grid and sections, spacing is consistent by default, and the result almost always looks professional even if you have no design sense. The trade-off is that you cannot do anything the template did not anticipate. A Goa boutique hotel that wants a calm, image-led site will be delighted; a tuition centre in Noida that wants a timetable, a fee table and three enquiry forms will find Squarespace restrictive and Wix easier.
E-commerce and payments: UPI is the dividing line
Wix supports Indian payment gateways on its selling plans, so a store or a bookings page can accept UPI, cards and net banking through Razorpay or PayU style integrations once connected; check Wix's current list for India before you commit. Cash on delivery and GST invoicing are still weak spots that need apps or manual work, but prepaid orders from Indian customers are straightforward.
Squarespace's commerce is built around Stripe and PayPal, which handle cards for Indian merchants but do not offer UPI, and UPI is how a large share of Indian customers pay. The usual workaround is a payment link or an embedded Razorpay button outside the native checkout, which breaks inventory and order tracking. If you will sell anything to Indian customers, this alone should decide it. Our guide to accepting UPI payments on a website explains the options.
SEO: both competent, neither remarkable
Wix has long since fixed its old SEO reputation. You get a guided SEO setup, editable titles and descriptions on every page, custom URL slugs, 301 redirects, automatic sitemaps and structured-data presets for local businesses and products. For a local service business targeting searches like "physiotherapist in Thane", that toolkit is sufficient.
Squarespace produces clean, semantic markup with fast image handling, editable meta, automatic sitemaps and redirect rules, and its templates tend to score well on mobile usability out of the box. It offers slightly less control over schema and no equivalent of Wix's guided checklist. In practice both rank fine when the content is good; neither will do the work for you. If local search is the goal, pair whichever you choose with the steps in our local SEO guide for India.
Speed and hosting for Indian visitors
Both are fully hosted on global CDNs, so an Indian visitor is served from a nearby edge and you have nothing to configure. Squarespace sites are usually lighter because the templates discourage clutter, and its image pipeline resizes photos automatically, which keeps a portfolio of large images loading acceptably on mobile data.
Wix sites vary more. A restrained template loads quickly; a free-form page with video backgrounds, animations and several third-party apps will struggle on a mid-range Android phone in Indore. Because neither platform gives you server access, the only lever you have is design discipline. Test on our website speed test before launch and keep the mobile score above 70 on either.
Support and maintenance
Wix provides 24/7 live chat and a callback option, in English, from a global support operation. Response quality is decent for builder questions; for Indian billing and GST queries you may need to be patient. Maintenance is zero: hosting, security, backups and updates are invisible.
Squarespace offers 24/7 email support and live chat during set hours, also in English, with no phone line and no India-specific team. Its help documentation is excellent and the platform is stable, so most owners rarely need support at all. Maintenance is equally zero. Neither company offers WhatsApp support or guaranteed Indian-hours responses, which is worth knowing if you expect to need help on a Saturday evening before a Sunday launch.
Who should pick which
Choose Wix if you run a service business or small shop in India: rupee billing, Indian gateways, a bigger app market and the freedom to build the exact page you need. Choose Squarespace if you are a photographer, architect, designer or boutique stay whose site is a portfolio, you are not selling to Indian customers through the site, and you are fine paying in dollars for a look that stays polished without effort.
If neither feels right, the best website builder in India roundup covers the Indian options with GST invoices and lower renewals, and the Wix alternatives and Squarespace alternatives pages go deeper on each.
Where Neweb fits
Neweb will not out-design Squarespace or out-flex Wix, and if the visual canvas is what you want, pick one of those. Where Neweb fits is the Indian business that needs the site to work rather than to win awards: rupee billing with a GST invoice, a free .in or .com domain every year, Google Business Profile setup, Hindi and regional pages without an add-on, a UPI QR for payments and weekly SEO tuning for ₹249 a month. If you were leaning Squarespace because Wix felt cluttered, but the dollar billing put you off, that is the gap Neweb covers.
Wix vs Squarespace questions
Is Wix or Squarespace cheaper in India?
They are close on sticker price: Wix Light at roughly ₹1,000 to ₹1,350 a month billed yearly, Squarespace from around ₹1,350 a month billed yearly, both as of October 2026 and both charging more for selling plans. Wix usually ends up cheaper for Indian customers because it bills in rupees, while Squarespace billing in US dollars adds bank conversion charges and exchange-rate drift.
Does Squarespace support UPI payments in India?
Not natively. Squarespace checkout runs on Stripe and PayPal, which process cards for Indian merchants but do not offer UPI. The common workaround is a Razorpay payment link or an embedded button outside the native cart, which loses order tracking. Wix supports Indian gateways on its selling plans, with UPI available through the gateway.
Can I move my site from Squarespace to Wix or vice versa?
Neither offers a full-site export, so a move is a rebuild. Squarespace exports pages and blog posts as a WordPress-format XML file, and Wix exports blog posts, so text transfers more easily than layouts. Download images, copy content into the new editor, point the domain and set 301 redirects from old URLs. A ten-page site takes a day or two.
Which is better for SEO in India, Wix or Squarespace?
Both are capable and neither is clearly ahead. Wix offers a guided SEO checklist and more schema presets; Squarespace produces cleaner default markup and lighter pages. For an Indian local business, the verified Google Business Profile, content quality and page speed will decide rankings more than the choice between these two.
Will I get a GST invoice from Wix or Squarespace?
Wix bills Indian accounts in rupees and can issue an invoice against your GSTIN; add it in billing settings and check the format with your accountant. Squarespace commonly bills Indian customers in US dollars and provides a receipt rather than a GST-compliant tax invoice, so a registered business cannot claim input credit on it.
Can I build a Hindi or regional-language site on Wix or Squarespace?
Both render Devanagari, Gujarati, Tamil and other scripts without trouble. Wix has a multilingual app that manages language versions and switches, with a limited font choice. Squarespace has no built-in multilingual feature, so a Hindi version means duplicating pages manually and linking them. If you need several languages, Wix is the easier of the two.
Related pages.
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Want neither the price nor the maintenance?
Neweb bundles the domain, hosting, Google Business Profile and weekly SEO work for ₹249 a month. Export to WordPress any time.