Wix vs Shopify in India (2026)

Wix's cheapest plan does not sell anything. To take orders you need Core or Business, and as of October 2026 those sit well above the roughly ₹1,000 to ₹1,350 a month Light price when billed yearly. Wix is also fond of add-ons: a bookings app here, a form upgrade there, and the free domain stops being free after twelve months. A realistic Wix store budget for an Indian seller is ₹20,000 to ₹35,000 a year once the domain renewal and one or two paid apps are included. Confirm on Wix's India pricing page, since the tiers get renamed often.

Shopify Basic is roughly ₹1,994 a month billed yearly, or about ₹2,420 if you pay monthly, and you still need to buy a domain, usually ₹699 to ₹999 a year from an Indian registrar. On top of that Shopify charges a transaction fee when you use a third-party gateway like Razorpay on the lower plans, which quietly adds up at volume. A fair all-in number for year one is ₹26,000 to ₹32,000 before apps. The two platforms end up closer in price than their reputations suggest; Shopify just gives you much more store for the money.

This is where Shopify earns its price in India. Razorpay, PhonePe, Cashfree and PayU all have Shopify apps that put UPI, cards, net banking, wallets and EMI on the checkout. Cash on delivery is a toggle, with the option to charge a COD fee or restrict it by pin code. Shiprocket, Delhivery and iThink Logistics apps generate labels and track parcels inside the admin. GST invoicing apps add HSN codes and tax breakdowns, which matters once you cross the registration threshold. Our guide on choosing a payment gateway in India covers the fee differences.

Wix supports Indian gateways on its selling plans, and UPI arrives through whichever gateway you connect, so prepaid orders work. Where it falls behind is the Indian operational layer: COD handling is basic, GST-compliant invoices usually need a third-party app or a manual template, and shipping integrations are thinner. For a bakery taking twenty cake orders a week, that is tolerable. For a D2C brand shipping a hundred parcels a day with returns, it becomes the reason people leave.

Both are fully hosted with global CDNs, so a shopper in Nagpur on a 4G connection gets the page from a nearby edge node without you doing anything. Shopify's checkout in particular is fast and heavily tested, which matters because most abandoned carts happen on slow payment pages. Shopify themes from the official store are built to pass Core Web Vitals; third-party apps are the usual culprit when a store slows down.

Wix sites can be quick, but performance depends on the template and how much you pile onto the page. Large hero videos, many animations and a dozen apps will drag a Wix store into the amber zone on mobile. Because you cannot touch the server, the only fix is to simplify the design. Run both on our website speed test before launch and keep the mobile score above 70.

Choose Shopify if products are the business: a clothing label, a tea brand, a home decor store, anything that ships daily. The UPI and COD stack, shipping apps and order admin will save you hours every week, and the price difference against a Wix selling plan is small. Choose Wix if the store is secondary to a service: a salon selling a few products, a photographer selling prints, a cafe taking occasional orders. You get prettier pages, a better blog and a lower bill.

If you are still weighing the field, the best website builder in India roundup puts nine options side by side, and the Wix alternatives and Shopify alternatives pages cover the cheaper Indian options that neither of these two will tell you about.