About Us Page Generator.
Enter your business name, what you do, who you serve, how you started and what makes you different, pick a tone, and this tool assembles a complete About Us page with a headline, your story, services, values, reasons to choose you and a call to action, which you can edit in place and copy as text or HTML.
Template-based: nothing is sent to an AI service or a server, and only the facts you enter are used. Read it through, correct anything that is not exactly true and add a real photo of you or your team before publishing.
About Us Page Generator is a free online tool from Neweb (neweb.ai) for small businesses, with no sign-up. Enter your business name, what you do, who you serve, how you started and what makes you different, pick a tone, and this tool assembles a complete About Us page with a headline, your story, services, values, reasons to choose you and a call to action, which you can edit in place and copy as text or HTML.
| Cost | Free, no account, no watermark |
|---|---|
| Built for | small businesses, freelancers and sole proprietors |
| Made by | Neweb, the AI website builder and online presence manager (free plan; paid plans from $9/month billed yearly) |
Facts checked October 2026.
What you'll get.
A real example of what this tool produces. Run it above with your own inputs.
The About Us page is often the second most visited page on a small business website, because customers want to know who they are dealing with before they call, book or buy. A good one answers four questions quickly: what you do and for whom, how you got here, what you stand for, and why someone should choose you over the next result. Most small business About pages either skip this entirely or bury it under a paragraph of generic claims.
This generator builds the page from the facts you give it, using templates rather than an AI service, so nothing is invented and nothing leaves your browser. Choose a friendly, professional or bold tone; the headline, section titles and connecting sentences change to match. The result appears as an editable page: click into any line to change it, then copy it as plain text or HTML. It also suggests a page title and meta description.
The tool is free and needs no sign-up. It comes from Neweb, the AI website builder for small businesses (free plan, paid plans from $9/month billed yearly, $19 month-to-month), which drafts an About page like this as part of every site it builds and puts it live on your own domain.
How to use the about us page generator
Enter your business name, what you do (start with a verb, such as "designs", "repairs" or "teaches") and who you do it for.
Add the area you serve, the year founded and the founder if you want them on the page, plus a sentence or two on how and why you started.
List your main services, your values, what makes you different and any proof you can back up, such as accreditations.
Pick a tone, set the call to action and contact line, and click Generate About page.
Edit the page directly in the preview, then Copy text or Copy HTML and paste it into your website. Add a real photo.
Why this matters for your business
People buy from people. For local services and small brands, a name, a face and a short story make the difference between a call and a back button.
It builds trust signals search engines look for. Clear information about who runs a business, where it operates and its credentials supports the experience and trust signals Google's quality guidelines describe, and gives AI assistants accurate facts to quote.
It sells without sounding like selling. Values, a founding story and specific proof persuade more than a list of adjectives, and they are hard for competitors to copy.
Tips for better results
- Be specific: "a 12-month guarantee on every repair" beats "high-quality service".
- Only include proof you can back up. Accreditations, years in business and real numbers build trust; vague claims erode it.
- Add a real photo of you, your team or your premises; stock photos on an About page undermine the whole point.
- Keep it short enough to read on a phone: a headline, four or five short sections and a clear next step.
- Link the call to action to your contact page, booking page or a WhatsApp link from the WhatsApp link generator.
- Reuse the intro sentence in your Google Business Profile description; the description generator can refine it.
Example
A real-world walkthrough
Dan runs Harbor Lane Plumbing in Bristol. He enters the business name, "repairs, services and installs boilers and central heating" for "homeowners and landlords" in "Bristol and North Somerset", founded 2014, his name and role, a sentence about leaving a national firm, four services, three values, "same-day callouts and a 12-month guarantee on every repair" and "Gas Safe registered".
With the friendly tone, the page opens "Hi, we’re Harbor Lane Plumbing." followed by a one-line summary and his years in business, then his story, the services list, values, why people choose him and a "Book a callout" prompt with his phone number. He edits one sentence in the preview, copies the HTML into his website and uses the suggested title, "About Harbor Lane Plumbing | Bristol and North Somerset".
Frequently asked questions
What should an About Us page include?
A clear statement of what you do, for whom and where; a short version of how and why the business started; who is behind it, ideally with a photo; what you value or how you work; specific reasons to choose you, backed by proof such as accreditations or experience; and a call to action with contact details. This generator produces each of those sections from your answers.
Does this tool use AI to write the page?
No. It assembles the page from templates and the facts you enter, so it never invents claims, customers or numbers, and nothing you type is sent to a server or an AI service. The tone setting changes the headline, section titles and connecting sentences. Because it uses your words, read the result and adjust any phrasing that does not sound like you.
How long should an About Us page be?
For most small businesses, 250 to 600 words is enough: long enough to tell the story and build trust, short enough to read on a phone. A brand where the founder's story is central can go longer. Use short sections with headings so visitors can scan to the part they care about, and end with a clear next step.
Should the About page be written as "we" or "I"?
Use whichever is true. A sole trader or freelancer often comes across better writing as "I", because clients are hiring that person. A business with a team should use "we". This generator writes in "we"; if you work alone, switch to "I" in the editable preview, which takes a minute, and use your own name in the headline.
Can I use the generated text on my website for free?
Yes. The text is built from your own information and is yours to use, edit and publish anywhere, including your website, Google Business Profile and social profiles, with no attribution needed. Make sure every statement is accurate before you publish it, because consumer-protection laws apply to claims made on business websites.
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