Durable vs Wix (2026)
Durable is an AI-first builder with a CRM and invoicing built in; Wix is the most complete drag-and-drop platform, now with its Wix Harmony AI builder on every plan. One finishes the site for you, the other gives you everything to finish it yourself.
Durable or Wix: which is better?
Durable is better for a service business that wants a site live in minutes plus CRM, invoicing and bookings, from $22/month billed yearly. Wix is better for owners who want deep design control, an online store or many apps, with Light from $17/month billed yearly and stores from Core at $29. Neither exports a working site. Prices as of November 2026.
| Durable | Launch $22/mo yearly; Grow $41/mo yearly |
|---|---|
| Wix | Light $17, Core $29, Business $39 per month billed yearly |
Facts checked November 2026.
Durable vs Wix at a glance
| Criteria | Durable | Wix |
|---|---|---|
| Entry price (custom domain) | Launch: $22/mo billed yearly ($25 monthly) | Light: $17/mo billed yearly |
| Free plan | Website preview, 300 AI credits | Yes, on a Wix subdomain with ads |
| Domain | Domain credit up to $20 (Launch) or $40 (Grow) | Free for one year on paid annual plans |
| AI | Site in minutes; AI blog, social posts, ads, business assistant | Wix Harmony AI builds a site from a prompt; AI tools on all plans |
| Editor | Simple section editor | Full drag-and-drop editor |
| Online store | No | Yes, from Core ($29/mo yearly); Light cannot take payments |
| Business tools | CRM, invoicing, bookings, review requests included | Bookings, CRM and email via apps and higher plans |
| Export | Not documented | No site export |
Competitor prices and features in US dollars as of November 2026, from each vendor's pricing page where it could be loaded; where a fact could not be verified the row says so. Vendors change plans often, so confirm before paying.
Where Durable wins
Speed and bundling. Durable's AI produces a presentable service-business site faster than Wix's guided flow, and every paid plan includes a CRM, invoicing with pay links, bookings and review requests. A sole trader who wants one tool and no learning curve will be live sooner on Durable.
Where Wix wins
Depth. Wix's editor can build almost any layout, its app market covers stores, restaurants, events and memberships, and Wix Harmony, announced in January 2026, brings prompt-based AI generation to the standard plans. Wix Light is cheaper than Durable Launch, though a store needs Core at $29 a month billed yearly.
Lock-in on both
Durable documents no export and Wix does not export a working site. Either way, leaving means rebuilding, so pick the one you expect to stay on.
Who should pick which
Pick Durable if
- Service businesses that want a site today plus invoicing and a CRM
- Owners who do not want to learn an editor
Pick Wix if
- Owners who want full design control
- Anyone who needs an online store, events or memberships
Where Neweb fits
If neither fits, Neweb sits between them: the AI builds the full site like Durable, it costs less ($9/month billed yearly), and it runs on managed WordPress so the site exports in one click, which neither Durable nor Wix offers. It has no store and no CRM. See Neweb vs Durable and Neweb vs Wix.
Durable vs Wix questions
Is Durable cheaper than Wix?
No. As of November 2026 Durable Launch is $22 a month billed yearly and Wix Light is $17 a month billed yearly. Durable includes a CRM, invoicing and bookings in that price; on Wix, bookings and payments need higher plans or apps.
Does Wix have an AI website builder like Durable?
Yes. Wix launched Wix Harmony in January 2026 as its flagship AI website builder, rolling out to Wix users on the standard plans, and Wix's plans page lists an AI website builder that creates a site from a single prompt.
Can Durable sell products online like Wix?
No. Durable says it is not designed for e-commerce; payments run through invoices and bookings. Wix supports full online stores from the Core plan, $29 a month billed yearly as of November 2026.
Which is better for SEO, Durable or Wix?
Wix gives far more SEO controls and apps, but you do the work. Durable includes basic SEO on all plans and advanced SEO, GEO and AI blog publishing from Launch. For an owner who will not touch settings, Durable does more automatically; for one who will, Wix goes further.
Can I export a site from Durable or Wix?
Neither offers a working site export as of November 2026: Wix does not export sites, and Durable documents no export. Content can be copied out by hand. If portability matters, WordPress-based builders such as 10Web or Neweb export normally.
Related pages.
Neweb vs Durable
How Neweb compares with Durable on price, AI, SEO and export.
Neweb vs Wix
How Neweb compares with Wix on price, AI, SEO and export.
Best Durable alternatives
Ranked alternatives with USD prices.
Wix alternatives
Ranked alternatives and how to migrate.
Best AI website builder (2026)
Seven AI builders ranked on how much the AI finishes, price, hosting and export.
All comparisons
Neweb against every major builder, plus neutral head-to-heads.
Neither? Let the AI build it.
Neweb generates the site, includes the domain and SSL for a year on managed WordPress and runs AI search optimization, from $9/month billed yearly ($19 month-to-month). Preview free first.