Open Graph Tags Generator.
Fill in your page details and generate the exact meta tags that control how your link looks when shared on WhatsApp, Facebook, LinkedIn, and Twitter — with a live preview card so you know before you publish.
All processing happens in your browser. Paste these tags inside the <head> of every page.
What are Open Graph tags and why do they matter?
Open Graph (OG) tags are a set of HTML meta tags originally developed by Facebook to give websites control over how their pages appear when shared on social platforms. Today, every major platform uses them — Facebook, LinkedIn, WhatsApp, Discord, Slack, and Twitter (with its own "Twitter Cards" extension of the same concept).
Without OG tags, when someone shares your website link on WhatsApp, the platform has to guess what to show. It might pull a random image from the page — your navigation logo, an icon, a blank image — and truncate your page title in an awkward place. The result looks unprofessional and gets far fewer clicks than a properly formatted card with a clear image, headline, and two-sentence description.
For Indian small businesses, this matters enormously. WhatsApp is the primary way customers share recommendations. A restaurant whose link previews as a broken card with no image and a garbled title loses customers before they even tap. A well-configured OG card with a clean food photo, the restaurant name, and "Fresh Gujarati thali in Ahmedabad — open daily 11 AM to 3 PM" converts far better. The five minutes it takes to add these tags are among the highest-ROI technical SEO actions any small business can take.
The 5 OG tags every Indian business website needs
og:title — The headline of your share card. Keep it under 60 characters. Include your brand name and the primary value proposition of the page. "Best Thali in Pune — Apte Restaurant" is better than just "Home".
og:description — Two sentences that complete the story the title starts. What does this page offer? Why should I tap? Under 160 characters. "Authentic Maharashtrian thali made fresh daily. Order online or reserve a table — walk-ins welcome."
og:image — A 1200×630 pixel image that is instantly recognisable as your brand. This is the most important tag. A great image can double click-through rates on shared links. Use a real photo, not a stock image. Show your food, your showroom, your team.
og:url — The canonical URL of the page. This prevents confusion when the same page is accessible at multiple URLs (www vs non-www, with or without trailing slash).
og:type — Tell platforms what kind of content this is. Use "website" for your homepage and most static pages. Use "article" for blog posts. Use "product" for individual product pages. Use "restaurant.restaurant" or "business.business" for appropriate category pages.
Open Graph image best practices
- Use exactly 1200×630 pixels. This is the universal recommended size and renders cleanly on every platform without cropping or letterboxing. Some platforms will reject images below 200×200 pixels entirely.
- Include your business name or logo in the image itself, not just in the title tag. When the image is the first thing someone sees in a WhatsApp chat preview, the visual brand should be immediately obvious.
- Do not use a tiny logo on a white background as your OG image. It renders as a postage stamp. Use a full-bleed photo with your branding overlaid, or a purpose-designed share image with a colour background that matches your brand.
- Test with WhatsApp by sending your URL to yourself or a test number before launching. WhatsApp fetches the OG image fresh, but then caches it. If you update the image later, the WhatsApp preview cache may take 24 hours to refresh.
- Keep the image file size under 300KB for fast loading. Compress your JPEG or PNG before uploading to your server. Slow-loading OG images sometimes fail to appear in previews.
Frequently asked questions
What are Open Graph tags?
Open Graph tags are HTML meta tags that control how your page looks when shared on social media platforms like Facebook, WhatsApp, and LinkedIn. They define the title, description, image, and type that appear in the preview card. Without them, social platforms make their own guess — which usually looks broken or picks a random image from the page.
Do WhatsApp previews use Open Graph tags?
Yes. WhatsApp uses og:title, og:description, and og:image to build the link preview when someone shares your URL in a chat. This is one of the highest-impact reasons to add OG tags for Indian businesses, since WhatsApp is by far the most common way customers share business links with friends and family.
What size image should I use for Open Graph?
The recommended size is 1200×630 pixels (roughly 1.91:1 aspect ratio). This renders well on Facebook, WhatsApp, LinkedIn, and Twitter. Use JPEG or PNG. Keep the file size under 300KB for fast loading. Make sure important text or your logo is not near the edges, as some platforms crop the preview differently.
Can I have different OG tags on each page?
Yes, and you should. Each page should have its own og:title, og:description, and ideally its own og:image. A homepage, a menu page, and a contact page serve different audiences and should present differently when shared. Most CMS platforms and website builders let you set these per page.
Do Open Graph tags help SEO?
Not directly as a Google ranking factor. Google does not use OG tags to rank pages. However, they indirectly help SEO by improving click-through rates when links are shared on social media. A well-presented link card with a clear image and title gets more clicks, which can drive more traffic and backlinks — both of which do affect rankings.
How do I test my Open Graph tags after adding them?
Use Facebook's Sharing Debugger at developers.facebook.com/tools/debug to see how Facebook reads your tags and to clear the cache. For WhatsApp, the easiest test is to share the URL in a chat and see the preview. For Twitter and LinkedIn, both have their own preview tools (Twitter Card Validator, LinkedIn Post Inspector). Remember to clear the social cache after changing your tags, or the old preview will show for up to 24 hours.
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